Hi, I’m Mitch. This is the longer version.

The front page has the highlights. This page has the rest: how a secondhand camera turned into a full-time job, what I got wrong along the way, and why I still publish every single week.

Wide photo of Mitch in the studio

300+

episodes published

250,000

newsletter readers

12

years making things

1

bestselling book

✦  My story

From a bedroom camera to a full-time career

Twelve years, condensed. The long version is spread across 300 episodes.

2014

●

One secondhand camera

I uploaded my first video from a bedroom lit by a desk lamp, expecting nothing. Eleven people watched it. But making things for the internet hooked me, and I kept filming.

2016

●

Quitting the day job

The channel crossed 100,000 subscribers and I handed in my notice. Terrifying at the time. In hindsight, the best creative decision I ever made.

2019

●

The podcast years

I started a weekly show about creative work and haven’t missed a week since. The series went on to win a few awards and pass 300 episodes.

2022

●

Being Creative, the book

Everything I wish someone had told me when I started, in one place. It became a bestseller and the thing I’m proudest of making.

Today

●

Sharing everything I’ve figured out

Videos, courses, and a newsletter read by 250,000 people. The goal is simple: your first decade should go faster than mine did.

Mitch recording a podcast episode at his desk

✦  Where it all began

It started in a small bedroom, not a studio

I didn’t set out to become a creator. I set out to make one video, mostly to prove to myself that I could finish something. The camera was secondhand, the lighting was a desk lamp, and the editing took a whole weekend.

For the first two years I got almost everything wrong: chasing trends, posting whenever I felt like it, and reading every single comment. What eventually worked was boring. A schedule, a format I could repeat, and a promise to show up every week.

That promise turned into a channel, then a podcast, then a book. The studio looks nicer now, but the goal hasn’t changed: make something useful, put it out into the world, and help other people do the same.

✦  Good to know

Questions people ask me

The same way everyone does — badly, then consistently. Pick one format, publish weekly for six months, and improve one thing each time. My Part-Time Creator Academy covers the whole first year.

Less than you’d think. A mirrorless camera I bought used, one good microphone, a desk lamp with a softbox, and a laptop. I keep an up-to-date gear list on the resources page, but the honest answer is that the gear matters far less than showing up.

Yes, a handful each year. I only work with products I already use, and every sponsored segment is clearly marked. If that sounds like a fit, send a short note through the contact page.

Not right now. The courses are the closest thing, and I answer reader questions every week in the Sunday Signal newsletter and on the podcast.

Happily, when the calendar allows. I do a few talks and workshops a year on creative work and building an audience. Share the date, the audience, and the format, and I’ll get back to you within a week.

Na stručnom kušanju svježe ulje ne kuša se žlicom, nego iz male tamne čaše. Gutljaj, kratak udah kroz zube — i peckanje duboko u grlu. Većina se ljudi nakašlje.

Taj kašalj odgovor je živčanog sustava na jednu molekulu: oleokantal. Knjiga počinje od njega i prati ga u dva smjera — unatrag, do kamena na kojem je maslina izrasla, i unaprijed, do stanice u mozgu do koje ta molekula možda nikada ne stigne.

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We put our employees first

Pitanje iz ambulante

»Kao neurolog, pitanje o prehrani i pamćenju slušam češće od gotovo ijednoga drugog pitanja koje se ne tiče lijekova. Treba li promijeniti ulje? Koje? Koliko?«

Između velikih studija na ljudima i pokusa u epruveti ostaje praznina. Naslovi je rado popunjavaju; znanost je zasad ne popunjava. Ova knjiga pokušava tu prazninu izmjeriti.

Sedam mjerila

Put od masline do sinapse nije jedna tvrdnja, nego niz koraka, i svaki korak ima svoju mjernu jedinicu. Knjiga se zato spušta kroz sedam mjerila — do molekule — a onda se smjer okreće, jer molekula više ne nastaje, nego putuje.

●  maslinovo ulje i ljudski mozak

što je u knjizi drukčije

Razine dokaza u samoj rečenici
Uz svaku tvrdnju piše gdje je pokazana: u epruveti, na pokusnim životinjama, u praćenju ljudi ili u randomiziranom pokusu. Ne u bilješci, nego u tekstu.

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S terena

edan dan, jedno mjesto i jedan osjet — iz maslinika i uljara naše obale.

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Praktično

Kako mjeriti, kušati i čitati etiketu. Nikad prehrambeni savjet.

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Sortni atlas

Osam hrvatskih sorti masline, svaka na vlastitoj kartici.

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Više od 50 izvornih grafika i karata

svaka s jednom porukom i navedenim izvorom.

za koga je knjiga?

Za svakoga koga zanima što se zaista zna o maslinovu ulju i mozgu. Za ljubitelje ulja i kušače, maslinare i uljare, liječnike, nutricioniste i studente. Ne traži predznanje jer svaki se pojam objašnjava kad se prvi put pojavi.